Custom Carpets

Summary

We are working on an aggressive positioning strategy in the main digital media such as Google Ads and Axesa so that Custom Carpets are the market leaders in sales and installation of carpets.

Process

We started with the creation, development, and positioning of a new brand in the market, projecting the high-quality service of a purely Puerto Rican family business.

Results

Just months after its launch, it has had a return on investment of 600%. Custom Carpets has become the leading brand in the carpet and flooring market in Puerto Rico through fully digital marketing.

History

A new image

Custom Carpets comes to Mio Puerto Rico with the need to create the image of a solid and competent company, offering a quality service adjusted to the needs of each client. An aggressive marketing strategy was carried out in the main digital media, positioning them as the leading and reliable brand in the carpet and flooring market in Puerto Rico. Apart from their image and brand, they were looking for a logo that would reflect the nature of the business.

Goals

Custom Carpets seeks to maintain its leadership in the market projected solidity, credibility and confidence. It also seeks to increase sales through digital marketing reaching new markets.

Solution 1 – Creating a brand

We gave ourselves the task of creating a logo adjusted to their business characteristics, a web page aimed at capturing new customers and conquering new markets. We create a solid brand focusing on the demands and expectations of the market that seeks a high-quality service.

Solutions 2 – Digital Media Presence

Our team of experts worked an aggressive strategy in the main digital media such as Google Ads, Axesa, Social Networks; resulting in Custom Carpets positioning itself as the leading company in the carpet and flooring market in Puerto Rico for clients.

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