Ship To Puerto Rico

Summary

By creating a new online marketing structure through Facebook and a redesign of its website, ShipToPR managed to triple its sales in just one month.

Process

We started with the process of redesigning the brand to quickly convey their primary goal and then implemented a new website layout and structure.

Results

Just a month after launching its new image and web platform, ShipToPR managed to triple its sales and increase its traffic.

History

Image is everything

ShipToPR sat down with MIO Digital Agency to discuss their need to increase its credibility among the population of Puerto Rico. After more than three years in the market, it was time to refresh their image. In addition to image, we also performed an analysis to increase sales during important dates like Christmas.

3 X

More sales in just one month

26.8 %

More website traffic

387,503

Impact on social media in one month

Makeover

We took on the challenge of creating a new image for ShipToPR that represents confidence and security and gave special attention to the color palette: a combination of two shades of blue which project serenity, confidence, solidity, and credibility. A new bolder brand was created based on market expectations.

Social Network strategy

As part of the social media strategy, we focused on creating digital media buying campaigns that ensure constant traffic to the ShipToPR website as well as offering quick response time to customers in need of service.

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